Remote Marketing Communications Intern @ Intracellular Beauty (Ayucell Brand) - shared by Bucknell alumni

Remote Marketing Communications Intern @ Intracellular Beauty (Ayucell Brand) - shared by Bucknell alumni

Questions:  Brian Herf '99, brianherf@gmail.com

Company Name: Intracellular Beauty

Brand: Ayucell™
 

About the Company

Ayucell is at the intersection of Korean beauty and cellular health. 

Perry Ha was the original founder of the Ayucell brand when he experienced skin benefits while taking NAD+ enhancing dietary supplements in his late 50’s. He partnered with the world’s foremost authority on NAD metabolism, Dr. Charles Brenner to develop a topical skincare concept that boosts NAD+ in skin cells. Perry took his concept to Korea to determine how to commercialize, and after several years of development and clinical trials following Korean FDA guidelines, Ayucell was born.

Ayucell has demonstrated that it can provide significant anti-aging benefits for people looking to reduce wrinkles, dark spots and sagging skin, while also increasing hydration. In fact, Ayucell was clinically proven to reduce the average age index by 10 years in as little as 8 weeks of use.

Brian Herf (ChE ‘99) and Patrick Chung acquired the company in March 2025 and are pursuing distribution throughout the professional beauty industry (spas, salons, dermatological centers, etc.). Both Brian and Patrick are the only 2 employees of the company, however they outsource logistical and operational functions, and utilize marketing agencies to support tactical execution.

About the Role

The Ayucell Marketing Communications Intern will report to Brian and will help with external communications in a hands-on capacity.

The communications intern will have three areas of responsibility and specific deliverables:

1. Weekly Blog
   1. Post weekly blog content within the Shopify e-commerce platform
   2. Edit & prepare weekly blog content for launch within the Shopify e-commerce platform
   3. Conceptualize and draft future weekly blog topics
2. Weekly Emails
   1. Conceptualize weekly email communications to potential/existing customers
   2. Repurpose existing Ayucell content (i.e. blogs or social media) and draft email communications using Klaviyo CRM software to thousands of individuals.
3. Analytical Reporting
   1. Provide reports on how blogs and emails are performing, and make recommendations on adjustments and improvements

Desired Abilities, Skills & Traits

• Strong written and verbal communication skills
• Proficiency in social media platforms and consumer or digital media
• Proficiency in Microsoft Office Suite and/or Google Workspace
• Creative and innovative thinking
• Time management skills and ability to become more efficient over time
• Leverage any and all digital tools available for productivity
• Ability to work within various software platforms with little or no experience
• Mix of left and right brain - Ability to download data, provide quantitative analysis on results, and interpreting data to build recommendations with ambiguity
• Willingness to be uncomfortable, experiment and learn

Skills Acquired & Demonstrated

• Competitive analysis and market research
• Content creation, editing and proofreading
• Campaign assistance

Mentorship & Other Exposure

You will have the opportunity to understand the full scale of a consumer packaged goods company, ranging from product development, brand development, marketing communications, financial analysis and sales